Kenya is at the heart of the global tea sector. Its position as the continent’s top producer and the world’s third largest comes with the responsibility to drive sustainability for the world’s most popular non-alcoholic drink after water.
Becoming a role model for sustainable industry will ultimately lead to benefits for all stakeholders in the tea supply chain. This entails a persistent commitment to elevating the quality of responsibly produced tea, which will drive the right price for the commodity to benefit staff, the community, and farmers.