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Advertisers plot mass exodus from X over harmful content – report
The Digital 2024 report for Kenya showed that the potential audience that Kenyan marketers could reach with ads on X has decreased by 26,000 or 1.4 per cent.
A record 26 percent of marketers worldwide are planning to cut their advertising spend on Tesla billionaire Elon Musk’s social media platform X (formerly Twitter) because of what they term as extreme content that could potentially harm their brands, a new report shows.
The Media Reactions 2024 survey by market research firm Kantar found that only four percent of marketers think that X ads provide brand safety, with data showing that the overall trust in X ads has fallen from 22 percent in 2022 to 12 percent this year.
