Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Marketing imperative in coffee reforms
Coffee beans on display for auction at the Nairobi Coffee Exchange (NCE) located at the Kenya Planters Cooperative Union (KPCU) along Haile Sellassie Avenue on October 2, 2018.
Coffee prices this year have been good and most of the farmers are ecstatic.
While this could be one of those random episodic global trends, it has everything to do with ongoing farmer-centric coffee reforms embodied on a cost reduction strategy.
