How the rise of retail strip malls is changing consumer landscape

In Kenya, the proliferation of strip malls is being driven by rapid urbanisation, increasing car ownership, and shifting consumer preferences.

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Retail strip malls, commonly known as strip centres, are redefining the shopping experience in Kenya. These open-air retail hubs, featuring multiple stores in a row with direct parking access, offer a convenient alternative to traditional malls.

Their rising popularity mirrors a global shift toward accessible, cost-efficient retail spaces tailored to evolving consumer behaviours.

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