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Sustainability can spark innovation
Organisations must cease to approach sustainability as a sprint but rather as a marathon, which requires long-term thinking and planning across every aspect of sustainability.
Organisations today find themselves constantly tasked with the pressure to innovate. This pressure has led them to devote resources towards building a sustainable innovation culture that helps them grow, compete and succeed in the long term.
Organisations benefit greatly from innovating, whether it is product innovation, energy efficiency or cost optimisation. The journey of sustainability will undoubtedly require organisations to be innovative.