In 1879, the Cadbury brothers, George and Richard, decided that the industrial smog of central Birmingham was simply no place to craft fine cocoa. Being devout Quakers with a deep aversion to worker misery (and an equally deep appreciation for high productivity), they packed up their operations and moved four miles south to a pristine rural expanse near the River Bourn.
They christened the spot Bournville, adding the French suffix "ville" because French chocolate had a far better reputation in Victorian England than the local British variety. Marketing, it seems, was alive and well in 1879. Bournville was built as a "Factory in a Garden."
