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Why banks must deliver more in new age

The young, next-generation consumer seeks digital-first, community-conscious solutions, often expecting financial services to reflect their identity and aspirations.

Photo credit: Shutterstock
MosesMuthui

By  MOSES MUTHUI

In today’s banking, standard is no longer sufficient.

“Vanilla products”—generic, one-size-fits-all offerings that once dominated financial services—are quickly losing relevance.

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