Why Kenya’s alcohol debate needs sober engagement, not ultimatums

With time on our side as Kenya decides on the right path, let’s consider how we can collaborate to drive social change in ways that protect people, protect careers and protect the economy.

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Last week, the National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) outlined their recommendations on alcohol consumption, marketing and sale in the National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025).

Although the proposals are not yet law, and are subject to multi-stakeholder consultation, they gave pause for thought on the various levers we can use to achieve desired social change.

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Note: The results are not exact but very close to the actual.