Why modern retail is next frontier for job creation, economic growth

 The retail industry in Kenya has been growing, contributing greatly to the country’s economy.

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Despite current economic challenges, the retail industry in Kenya has been growing, contributing greatly to the country’s economy.

Globally, retail is one of the largest revenue earners and providers of employment. According to the Kenya National Bureau of Statistics (KNBS), wholesale and retail trade is ranked fifth in gross domestic product (GDP) contribution, and third in private sector job creation.

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