The European Union (EU) parliament and Kenya’s National Assembly recent ratification of the Economic Partnership Agreement (EPA) between the EU and Kenya is a game changer. This deal offers quota-free and duty-free market access. For the Kenyan farmers, particularly horticulture producers, this is a golden opportunity.
To capitalise on this opportunity, the EU has collaborated with TradeMark Africa, to implement the Business Environment and Export Enhancement Programme (BEEEP) under the EPA. This initiative is designed to support smallholder farmers and producers, helping them cultivate high quality produce sustainably and get it to market efficiently, primarily through sea freight.