The fortunes of Kenyan firms at this year’s Macfrut Digital Trade Fair in Rimini, Italy underline the need for local exporters and farmers to explore opportunities beyond the traditional markets.
The 36 local vegetable and fruit companies participating at the expo sold Sh235.22 million worth of produce.
The fortunes of Kenyan firms at this year’s Macfrut Digital Trade Fair in Rimini, Italy underline the need for local exporters and farmers to explore opportunities beyond the traditional markets.
The 36 local vegetable and fruit companies participating at the expo sold Sh235.22 million worth of produce.
Amid the disruptions caused by the coronavirus pandemic, the virtual exhibition gave them an opportunity to showcase products as well as attend business-to-business meetings with the world’s leading exporters, importers, technicians, experts and investors in value addition.
Participants also learnt best practices that can help make the local industry competitive. With the easing of coronavirus restrictions around the world, there is higher demand for fruits and vegetables in Europe.
But the government needs to step up support for local exporters and farmers, including planning for the trade fairs, so that more can access key markets.
Kenyan farmers in the past have complained of challenges in accessing markets or getting low prices for their produce.
There have been instances in the past when Kenyan agricultural produce was banned for not meeting certain standards in the European Union and China.
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