Prime

Finding the right fit for a pan-African consultancy

Tuesday, March 10, 2020 — updated on September 18, 2020 - 4 min read

Your team is your strongest asset. Invest in building the culture and you will attract the right fit. PHOTO | FOTOSEARCH

With unprecedented access to technology, the way in which we connect has rapidly evolved and revolutionised the work we are able to deliver to clients.

Harnessing the spirit of pan-Africanism — which is rooted in the idea that we can operate collectively to achieve a shared goal, despite our differences — we are now, more than ever, able to work across borders to create impact at a local level.

In an industry full of demanding KPIs, shrinking budgets and increased competition, we often forget that culture eats strategy for breakfast. Great culture is not built on short-term perks — it’s built by creating a culture of inclusivity and collaboration, where people aren’t afraid to take risks and push the limits for their clients. Leaders need to empower team members to go beyond being merely transactional and produce exceptional work that clients will not find anywhere else. The best way to do this is to create a culture of collective success; a place where everyone does the work, where there is no hierarchy. Studies also repeatedly show that diverse organisations often emerge as market leaders and tend to perform better financially. Your team is your strongest asset. Invest in building the culture and you will attract the right fit.