It is time for in-depth policy on digital trade

In the wake of Covid-19, enterprises and consumers find themselves seeking alternatives to purchasing commodities remotely, through e-commerce. The first of the three common ecommerce approaches utilised in Kenya, is the third-party aggregated applications, e-stores or e-marketplaces, that provide a trading platform on the web for sellers; either consumer to consumer (C2C), business to consumer (B2C) or business to business (B2B).

The second one is independent companies that use applications to trade their products using B2C model. The third option leverages on the presence of courier companies where a buyer, using their mobile phone, places an order with the seller, makes payments often using mobile money then engages a courier service for delivery.