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Positioning Kenya as an event tourism hub
Children watch and listen as puppeteers hold an interactive show during the re-imagined story telling festival at Alliance Francaise in Nairobi. PHOTO| AUGUSTINE SANG | NMG
Leading destination brands across the world have successfully leveraged event tourism to serve as part of their brand strengthening strategy and to achieve different economic and tourism goals.
Events can be the catalyst that creates the real reason for potential tourist to visit a particular destination.
