In our everyday lives we are exposed to dozens of trademarks. We see them on products and their packaging, billboards, TV advertisements, social media pages, brochures and flyers, magazine pages etcetera.
Large corporations, small and medium-sized enterprises and even single individual businesses all recognise the value of trademarks. A ‘trademark’, or simply a ‘mark’, is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of others.
