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Corporate

Business Daily relaunches to a new-look, more-content rich newspaper

 Nation Media Group Human Resources Director David Kiambi (right) sells a new-look Business Daily newspaper to a motorist in Nairobi, March 20, 2017. PHOTO | DIANA NGILA | NMG
Nation Media Group Human Resources Director David Kiambi (right) sells a new-look Business Daily newspaper to a motorist in Nairobi, March 20, 2017. PHOTO | DIANA NGILA | NMG 

Kenya’s economics newspaper, theBusiness Daily, has relaunched after a successful decade of growth in the market.

The new-look paper is easier on the eye, rich in graphics with more in-depth content aimed at improving the consumer’s understanding of local, national and regional economy.

The redesigned newspaper, a publication of the Nation Media Group (NMG), puts more emphasis on story-telling devices such as graphics while keeping text short but comprehensive.

The paper’s new layout, which includes a larger typeface, is meant to make it friendlier to the eye and an easy read for consumers in a media landscape where visual story-telling is gaining traction.

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