Declining sales drag Deacons loss down to Sh278 million

A customer shops at a Deacons outlet. PHOTO | FILE

Deacons #ticker:DCON has reported a net loss of Sh278 million for the year to December, compared to the previous year’s Sh100.6 million, as lower sales saw the NSE-listed fashion retailer slip into the red.

The retailer’s revenues dropped 7.4 per cent to close the year at Sh2.3 billion due to supply challenges from South Africa in the second half of the year under review and lower customer numbers in existing malls.

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