Learn from successful business owners to avert start-up failure

The Nigerians have a popular proverb that says, “Looking at a king’s mouth one would never think he sucked at his mother’s breast”. Such is the distorted perception most novices and aspiring entrepreneurs have on successful business founders in our society.

Looking at their successful empire, one would never think they spend sleepless nights thinking of where to get money to pay bills, had their loan application rejected by lenders, had big suppliers refused to stock their products and so on.