Taxi-hailing app Taxify sets up operations in Nairobi

Markus Villig, founder and CEO of Taxify. PHOTO | COURTESY
Markus Villig, founder and chief executive of Taxify. PHOTO | COURTESY  

Estonian online taxi-hailing app Taxify will on Friday launch operations in Nairobi after teaming up with a local cabs lobby previously opposed to Uber’s entry into Kenya.

Taxify said it has already signed up 400 drivers belonging to the Kenya Taxi Cab Association to the platform, making Kenya its second destination on the continent after Johannesburg and Cape Town in South Africa.

The Baltic firm further set the stage for a fresh round of price wars in Kenya’s nascent e-taxi business by unveiling lower passenger tariffs compared to existing players such as Uber, Mondo Ride, and Little Cab.

Taxify further revealed that it only works with fleets and existing taxi companies as opposed to independent cabbies, arguing that such drivers would offer a better customer experience to clients.