American fast-food chain Subway is looking to expand its footprint in the Kenyan market with four additional outlets in Nairobi.
The multinational is scouting for space within the Central Business Districts (CBD), Upper Hill, Lavington and Mombasa Road as part of its growth strategy in the capital. Liberty Eagle Holdings, the Africa franchise holder of the fast-food brand, is set to drive this development.
According to a statement published in local dailies, Subway requires about 400 to 1,200 square feet within the four locations for long-term leases.
The food chain currently has nine branches in Kenya that include an outlet on Kenyatta Avenue in the CBD, Junction Mall, Shell Petrol Station along Limuru Road, The Hub, Westgate Mall, Thika Road Mall and Timau Plaza near Yaya Centre.
The firm previously said it was funding the expansion through its own cash reserves, though the owners indicated they were mulling “partnering” with banks to speed up growth plans.
The chain is following the KFC and Java trend by opening outlets outside malls and at fuel stations to woo customers who shy away from frequenting shopping complexes due to parking and security concerns.
Subway operates in over 110 countries across the globe, making it one of the largest franchises in the world.
Local competition by fast food foreign chains has gathered momentum over the past few years with entry of brands such as Ocean Basket, Cold Stone, Domino’s, Naked Pizza, Spurs and KFC.