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BAT restructures as e-cigarettes go mainstream
A person smoking an e-cigarette: BAT has been looking to double the number of countries where it sells vaping products this year. AFP PHOTO | KENZO TRIBOUILLARD
British American Tobacco said on Thursday it has reorganised its regional management structure following the acquisition of Reynolds American to bring its vaping and heated tobacco products into the main business.
“Now that we have built a successful NGP (next generation products) business which is poised for substantial growth, we will be fully integrating NGP to leverage the scale and expertise of the whole group to drive growth in an area that is fast becoming a key part of our mainstream business,” BAT said in a statement.
