The NSE-listed firm has written to Foreign Affairs secretary Monica Juma to diplomatically engage China to get rid of fake cables.
The EA cables in 2013 unveiled a product verification system in a bid to fight off counterfeit products.
The system dubbed ‘Zinduka’, based on short message service established at a cost of Sh50 million was meant to help buyers verify authenticity of cables.
The East African Cables (EA cables) #ticker:CABL has been losing Sh3 billion revenue annually due to a proliferation of counterfeit electrical wires mainly from the Chinese market, the firm has said.
The NSE-listed firm has written to Foreign Affairs secretary Monica Juma to diplomatically engage China to get rid of fake cables, which it said were endangering its regional investment in its key East African markets.
“We have been losing about Sh3 billion annually in counterfeited products branded as East African cables mainly from the Chinese market that have been finding their way into the Kenyan market at an alarming rate,” said EA Cables chief executive Paul Muigai.
“These products pose a huge risk to the consumers who unknowingly install them. In addition, counterfeit products pose a huge risk to the industry as they take the space of the original products threatening the very market share of the brand owners.”
The EA cables in 2013 unveiled a product verification system in a bid to fight off counterfeit products.
The system dubbed ‘Zinduka’, based on short message service established at a cost of Sh50 million was meant to help buyers verify authenticity of cables.
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