Fashion retailer Manix Clothing Store is set to invest Sh75 million in its latest expansion drive that will see it open five additional branches countrywide.
The firm targets to open more stores in Eldoret, Mombasa and Kisumu over the next two years in line with its latest expansion drive.
The retailer runs the Manix Clothing Store for general wear, Manix Kiddz brand targeting children and is also the country’s franchise holder for Levi’s brand.
“We plan to add Manix Clothing Store in Mombasa and Eldoret, Levi’s store in Eldoret, and Manix Kidzz in Mombasa and Eldoret.
Investment required for all this is about Sh75 million,” said Manix Clothing Store Director Dhruvesh Tank. The firm currently boasts a total of 17 stores and three branches that are under franchise in various parts of the country including a Levi’s store at City Mall in Nyali and Manix Clothing Store branches at Westside Mall in Nakuru and Oginga Odinga Street in Kisumu.
Most of the retailer’s stores are in Nairobi, with the latest Manix Kiddz Junction Mall branch opening to the public a fortnight ago, bringing the total number of children’s wear outlets to five.
The brand is looking to bring more franchise partners on board in line with its expansion strategy.
“This model is already working for us in Nakuru and Kisumu and we feel it is a win-win for both parties where we can assist our partner with a turn-key design to build project and focus on distribution thereafter, while the franchisee can focus on driving and growing the business in his or her region,” he said.
The brand is looking to add family and ladies’ stores in the near future due to demand from customers and also exploring opportunities in Tanzania, Uganda and Rwanda.
Manix opened its first branch in Kenya at Century Plaza, Nairobi, in 1997 meaning that they have been in the business for 20 years now.
The firm estimates its investment in the business over the last two decade at between $2.5 million (Sh250 million) and $3 million (Sh300 million).