Global PR firm Edelman eyes West Africa after Gina Din acquisition

Gina Din Kariuki, who founded the company named after her in 1997, will serve as the advisor to Edelman across Africa. FILE PHOTO | NMG

Global public relations firm, Edelman, has extended its footprint in Africa following the buyout of local company Gina Din Corporate Communications.

The Nairobi-based office will be the second one in the continent after setting up in South Africa four years ago, with plans to expand to West Africa underway.

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