Global public relations firm Weber Shandwick has entered the Kenyan market to tap into the growing business and consumer spending by offering communications and marketing services to multinationals expanding into the continent.
The firm’s Nairobi office will serve as the East Africa hub working closely with its continent headquarters in South Africa and other affiliates to “execute pan-Africa client programs that reach across the region.”
The firm’s operations span across 129 cities globally with its headquarters in New York.
Weber Shandwick, in a statement, said the Nairobi office will support public and private sector organisations, looking to establish a footprint or expand their presence on the continent and act as an advisor on complex cross-border market and international development issues.
“Africa’s growing economy is one of the most significant and energising trends of our time. The continent’s consumer and business spending is estimated to be worth $4 trillion between now and 2025, and more than 50 million new middle and upper class households will emerge in the next decade,” said Tim Sutton, chairman, EMEA and Asia Pacific, Weber Shandwick.
Jill Hamilton, CEO of Weber Shandwick Africa said more than 75 per cent of its work is pan-African.