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Indian bikes firm launches new tough terrain model

A sales manager shows boda boda operators a Boxer motorcycle from Bajaj during its launch in Eldoret in 2016. FILE PHOTO | NMG
A sales manager shows boda boda operators a Boxer motorcycle from Bajaj during its launch in Eldoret in 2016. FILE PHOTO | NMG 

Indian carmaker— Bajaj Auto has launched a new motorcycle model in Kenya designed to take on rough terrain.

Bajaj is seeking to further penetrate the boda boda market with the new, hardy bike.

The new model, Boxer X125, is selling for Sh103,990.

The motorcycles are imported in completely knock down (CKD) kits and assembled at the firm’s Mombasa Road plant in Nairobi.

“The launch of Boxer X125 is a strong demonstration of Bajaj’s commitment to the Kenyan market. The company is looking into further expanding the business within the region with a plan to locally produce some parts later in the year,” the firm said in a statement on Tuesday.

Bajaj Auto Ltd is listed on Bombay and National Stock Exchange of India.

Its global depository receipts (GDRs) are listed on the London Stock Exchange.

Auto Industries Ltd has over 150 Bajaj authorised showrooms across Kenya and plan to increase them to over 180 by end of the year.

It has also over 170 service outlets and 5,000 local mechanics trained by them who help in providing after sales support to Bajaj customers.

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