Isuzu East Africa re-enters passenger car market with new SUV model

Isuzu EA chief executive Rita Kavashe. FILE PHOTO | NMG

Isuzu East Africa has re-entered the passenger car market with the Isuzu mu-X, a sports utility vehicle (SUV) which it has priced at Sh6.6 million.

The company in 2017 exited the passenger car segment after its Chevrolet franchise was terminated by Detroit-based General Motors, which also sold its entire 57.7 per cent stake in the dealer to Japan’s Isuzu Motors.

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