The Kenya Motor Industry Association earlier this month released the first quarter car sales report in an industry analysis that evidence shows plays a key role in influencing companies’ marketing strategies.
For the three months of January, February and March, the total car sales were 3,047 with Isuzu East Africa, which dominates in the commercial vehicle category such as trucks, selling the highest number at 887 followed by Toyota Kenya at 746 vehicles and Mitsubishi with 464 car sales.
