The Jaguar Land Rover (JLR) Kenyan dealership will start selling used cars in a bid to tap aspiring owners of the luxury brands at a lower price.
The JLR franchise Thursday said it would from next year accept trade-ins from customers looking to upgrade their vehicles. The dealer will then refurbish the cars at local service centres and resell them.
The company is also exploring the option of importing second-hand vehicles from the UK and South Africa.
Used cars make up a majority of the vehicles on Kenyan roads, according to the Kenya National Bureau of Statistics data.
Sanjiv Shah, CEO Inchcape Kenya and Uganda, which has taken over the JLR franchise, said yesterday the company would offer a special warranty for the second-hand cars.
Jaguar Land Rover on Thursday formally appointed the London-based luxury car dealer Inchcape as its new distributor for the Kenyan market.
Inchcape will take over from RMA Kenya, which entered the Kenyan market in 2013.
This year, Jaguar Land Rover began selling second-hand cars that they had assessed, acquired and refurbished under their Approved Pre-owned Programme to gauge local buyers’ interest.
The dealer is planning a low-key launch of the programme at the end of this year and a further expansion in 2019.
The partnership with Inchcape will also see JLR diversify its model offerings in the country, renovate its showroom in Westlands, Nairobi, as well as build a new service centre at the same location.
Inchcape said it expects to introduce another brand of its international brands into the local portfolio over the next few months.
The sale of new luxury cars dropped by 15.7 per cent last year. Jaguar, then sold by RMA Kenya, recorded the largest decline from 39 units the previous year to 16.
This year, new luxury car sales rose by 16.1 per cent in the first half ended June led by Land Rover and Porsche models. JLR also benefited from discounts RMA offered upon its exit.