Jumia sinks into Sh14 billion loss

jumia sam

Jumia Kenya managing director Sam Chappatte. PHOTO | SALATON NJAU

E-commerce company Jumia has sunk deeper in the red, posting a Sh14.9 billion loss before tax and other costs in the year ended December compared to Sh11.3 billion a year earlier.

The loss does not give an indication of the company’s bottom-line as it excludes most of the standard business expenses including finance costs, depreciation and stock-based compensation.

The company, which operates in 23 African countries including Kenya, blamed the loss on increased investment in the business.

Jumia’s sales grew 41.8 per cent to Sh62.95 billion on the back of higher customer numbers.

Its total number of orders grew 63.3 per cent to 8.3 million while the customer base increased 46.7 per cent to 2.2 million users.

The company increased its capital expenditure 46.67 per cent to Sh273.2 million (€2.2 million) in the review period, up from Sh186.2 million (€1.5 million) the year before.

READ: Jumia in devastating Sh12.4 bn loss as customers, sales drop

“Jumia reached the threshold of 550 million visits across Africa in 2017. Other figures for 2017 include the number of products available on the platform which skyrocketed from 50,000 in 2012 to over five million in 2017,” said Jumia.

Jumia opened shop in Kenya in March 2013, having been founded in Nigeria a year earlier.

Jumia’s online brands include Jumia, Jumia Food, Jumia Travel, Jumia Deals, Jumia House, Jumia Jobs and Jumia Car.

Sacha Poignonnec and Jeremy Hodara, Jumia co-CEOs commented: “We made great progress in 2017 with significant growth of the business, driven by technological innovations and improved relevance of the offering of goods and services.”