Kenya Airways #ticker:KQ is re-introducing flights to Rome after a seven-year hiatus, banking on increased traffic between the two continents and a new link in Geneva to boost its earnings.
The national carrier will ply the new routes four times a week as it targets both leisure and business travellers.
The airline will deploy its 787 Dreamliner to the new routes that are already dominated by their respective airlines such as the Geneva-based Swissair, which flies the East African route.
“We have now linked the route (Rome) to Geneva and this will aid in the performance given the traffic to Africa from both cities,” said Kenya Airways (KQ) chief executive Sebastian Mikosz.
On two days of the week, KQ will be offering a direct flight from Geneva to Nairobi without a stop-over and two days direct flights from Rome to Nairobi.
Mr Mikosz says the Rome route was suspended during a normal performance review and restructuring of the airline network.
The airline started selling tickets Tuesday at an introductory price offer of $699 until February 15 from Nairobi to either city.
“The addition of flights to Rome and Geneva will be welcomed by both our leisure and business customers,” he added.
He said Rome, with its status of a ‘global city’, has rich history and culture, making it one of the top tourist destinations while Geneva hosts the highest number of international agencies such as the UN.