Ms Githuka replaces Carlos Gomes who has been at the helm of the wines and spirits distributor since July 2016.
The Kenya Wine Agencies Ltd (KWAL) has appointed Lina Githuka as its new managing director as part of a strategy to boost its market share and improve performance.
Ms Githuka replaces Carlos Gomes who has been at the helm of the wines and spirits distributor since July 2016.
Until her appointment she was KWAL's commercial director for two years, a position charged with overseeing strategies aimed at driving business growth.
“The appointment of Ms Githuka, effective November 1st 2018, is part of the company’s strategy to grow its market share in the alcoholic beverages industry,” the firm said in a statement signed by board chair Njoroge Nani Mungai today.
Ms Githuka previously worked at British American Tobacco (BAT) for a period of 16 years in various capacities across London, South Africa and Uganda.
She will be tasked with boosting the fortunes of the firm, majority owned by South African brewer Distell, which was once marked by the government for privatisation.
The Kenyan government owns 42.65 percent of the company through the Industrial and Commercial Development Corporation (ICDC), while Distell is the majority shareholder at 55 percent.
The distributor's brand portfolio includes Viceroy, Kibao Vodka, Kingfisher, County Brandy, Caprice, Cellar Cask, Amarula, Savanna Dry, Hunters cider and Yatta Juice.
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