Pay TV provider Kwese has shipped in converter boxes that enable customers with traditional television sets to connect to the Internet.
By connecting these devices to their televisions, Kwese customers will link to an Internet hub that will enable them to stream videos and movies from platforms such as Netflix, YouTube, TED, Redbull TV and Kweseiflix.
The offering, dubbed Kwese Play, will see the company continue its expansion out of the pay television market into streaming services, allowing consumers to watch their preferred shows on demand.
According to the latest data from the Communications Authority of Kenya, increased demand for high video definition streaming has spurred high speed fibre subscriptions which doubled during the financial year 2017/18 to stand at 135,964 from 54,700 subscriptions posted last year. “Broadcast consumption habits are shifting throughout Africa, as they are worldwide, driving our own change in emphasis, with traditional pay TV losing position and on-demand services moving to the fore as a consumer choice,” said Kwese General Manager Kennedy Ojung’a yesterday.
In February this year Kwese acquired a stake in Malaysia-based subscription video on demand (SVoD) firm iflix which focuses on penetrating emerging markets.
Digital TV subscription also continues to grow in Kenya, registering an 8.4 per cent increase in the last quarter when most consumers renewed their monthly subscriptions to enjoy the World Cup.
Firms offering SVoD face challenges engaging local consumers due to the high cost of Internet, low local content and poor connection.