Dealers sold 240 units in 2017, down from 285 units in 2016, according to data from the Kenya Motor Industry Association.
This is the second time sales have declined after peaking at 409 units in 2015.
New luxury car sales dropped 15.7 per cent last year, with BMW being the only high-end brand to register higher demand.
Dealers sold 240 units in the review period, down from 285 units in 2016, according to data from the Kenya Motor Industry Association.
This is the second time sales have declined after peaking at 409 units in 2015.
Luxury car sales performed better than the broader new vehicle market which reported a 20.3 per cent sales dip to 11,044 units last year in what was partly blamed on a weaker economy.
Orders for the luxury car brands including Porsche, Mercedes, and Land Rover all went down with the exception of BMW.
Jaguar, sold by RMA Kenya, recorded the largest decline to move 16 units last year compared to 39 units in 2016.
It was followed by Porsche — sold by Porsche Centre Nairobi — whose sales dropped to 38 units from 54 units in the same period.
Jeep Grand SUV (sold by DT Dobie) moved seven units, down from 17 units while sales of Land Rover (also by RMA Kenya) fell to 76 from 81.
Orders for Mercedes declined to 64 from 68. BMW’s dealer Bavaria Auto saw its orders rise to 39 from 26, bucking the industry slump.
The luxury car dealers continue to launch new models, competing on pricing and brand reputation.
RMA, for instance, has sold four of its new SUV Range Rover Velar whose price starts from Sh12 million and tops out at Sh22 million for the limited edition.
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