Local retail chains are tailoring products and services for new outlets in upmarket areas as they try to capture niche customers previously served by troubled Nakumatt Supermarkets and smaller shopping marts.
In a bid to compete with Chandarana Food Plus and newcomer Carrefour, Kenyan supermarkets including Naivas, Tuskys and QuickMart have been serving up specialty cheeses, fish aisles complete with salmon as well as meat sections with assorted cuts to cater to the needs of Nairobi's high-end market.
