Local retailers and grocery outlets including Chandarana Foodplus, Tuskys, Carrefour, Naivas and Zucchini have forged partnerships with e-commerce firms in a bid to satiate demand from young, tech-savvy shoppers and grow sales volumes through digital platforms.
The trend was highlighted in the Nielsen Retail Measurement Defined FMCG Basket findings released last week, which said that e-commerce would continue to evolve as the trade of fast-moving consumer goods (FMCG) online is projected to grow five times faster than offline transactions over the next five years.
