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Safaricom bets on voice identity to rein in fraud

Customers at a Safaricom shop in Nakuru.  FILE PHOTO | NMG
Customers at a Safaricom shop in Nakuru. FILE PHOTO | NMG 

Listed telco Safaricom #ticker:SCOM has introduced voice biometric system aimed at reducing fraud and helping its customers to reduce cases of identity theft.

The system, dubbed Jitambulishe, will allow customers to access Safaricom services such as resetting M-Pesa PIN and PUK requests through a faster and less intrusive vetting process.

The system aims to cut down the number of steps a customer goes through before they are assisted, significantly reducing time spent while seeking customer services.

A pre-recorded registration process will be done by the telco to make the feature functional.

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