Safaricom #ticker:SCOM has cut its data prices by 42 percent in response to increased competition in the telecommunications industry, as South Africa-based shareholder Vodacom revealed in recent filings that the Kenyan unit made the largest cuts.
The Nairobi Securities Exchange-listed firm offers a wide array of internet service and billing plans but its effective price per Megabyte (MB) fell 42 percent in the year ended March, according to disclosures by Vodacom.