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Companies

StarTimes woos customers with bouquet upgrade

Startimes Media Kenya vice president Mark Lisboa. PHOTO | SALATON NJAU
Startimes Media Kenya vice president Mark Lisboa. PHOTO | SALATON NJAU 

Customers of pay-TV firm StarTimes will be upgraded to upper bouquets upon renewal of monthly subscriptions in an ambitious two-and-a-half-month strategy to retain customers in an increasingly competitive market.

The automatic upgrade starts Friday and comes at no extra cost and affects customers on both terrestrial and satellite television platforms.

Subscribers on the Nyota bouquet will access ‘Basic’ bouquet while those on the ‘Basic’ one will be upgraded to the ‘Classic’ bouquet. Those enrolling for ‘Unique’ bouquet will enjoy ten extra days for free.

The promotion kicks off on November 10 to January 31.

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