Windhoek has returned to the Kenyan market through a new partner after terminating its initial distribution deal with EABL.
Namibian premium beer brand Windhoek has returned to the Kenyan market through a new partner after terminating its initial distribution deal with East African Breweries Limited (EABL) in 2016.
Windhoek has appointed Kapari Limited, a Kenyan firm, to be its exclusive distributor in the local beer market, which has attracted more players in the past one year.
The brand was first brought into the country in 2010 when EABL acquired distribution and marketing rights before the partnership was terminated seven years later.
“We are proud to be associated with the relaunch and distribution of Windhoek beer in Kenya and we assure our customers of wide and constant availability of Windhoek in the market,” Mutindi Ndambuki, Windhoek brand manager for Kenya, said in a statement.
Heineken last month introduced a new draught beer in the local market. The Dutch brewer launched the product on Wednesday night, four months after unveiling Amstel, another alcoholic drink.
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