Volkswagen Polo Vivo recorded sales of 104 units nearly a year after it was launched in December 2016.
DT Dobie priced the Polo Vivo at Sh1.65 million as part of its strategy to attract price-sensitive middle class households who have preferred to buy used cars.
Volkswagen Polo Vivo — the first passenger car to be assembled in Kenya in recent times — recorded sales of 104 units nearly a year after it was launched in December 2016.
Data from the Kenya Motor Industry Association (KMI) shows that DT Dobie had sold 51 units of the Trendline and 53 units of the Maxx models as of last November.
Orders for the car give it a market share of 1.8 per cent of all new saloon and station wagon sales in the country, according to the KMI data.
DT Dobie priced the Polo Vivo at Sh1.65 million as part of its strategy to attract price-sensitive middle class households who have preferred to buy used cars.
The motor dealer also added a warranty of three years or 120,000 kilometres but the sales performance shows the market is yet to warm to the car on a significant scale.
DT Dobie will be looking at the government to boost sales of the Polo Vivo, with bureaucrats having announced that the State had committed to buy 300 of the hatchbacks each year to promote its local assembly.
More dealers including Urysia (the Peugeot dealer) have started assembling their cars locally to benefit from exemption from a 25 per cent import duty levied on fully built imports.
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