Online pharmacy MyDawa entered into a deal with fintech firm iPay to broaden payment options for users that will now include M-Pesa, Equitel and Visa.
Through the partnership, tech savvy MyDawa customers will also be able to use Pesalink, Mastercard, Masterpay, e-Lipa and Kenswitch to settle their drug bills.
“There is a need to leverage on fintech solutions to accurately meet the needs of today’s tech savvy and sophisticated customer,” said MyDawa managing director, Tony Wood in a statement.
The firm says users will also be able to use loyalty points such as to pay for goods and services.
iPay packages popular bank debit card, credit card and money transfer systems into an online transaction processing gateway that allows one to receive payments off the client’s website.
Earlier this year, MyDawa partnered with insurance firm Sanlam #ticker:PAFR as the Nairobi Securities Exchange-listed firm sought to reduce costs in its medical covers.
According to Sanlam, the move could lower prescription costs by up to 20 per cent. It also comes at a time when insurance firms are tackling fraudulent and inflated claims that have been a major challenge to the industry.