The single greatest determinant of the success or failure of a venture is the attitude of the owner. Most people start with a distorted attitude and end up ruing the decision.
Some of those attitudes are:
‘I know it’
Many people with this attitude have worked in a big company for many years or have impressive academic credentials. Often they don’t take time to consult other entrepreneurs in similar business or employees because they believe they are better than all of them.
They believe most of stakeholders don’t know what needs to be done and try to prove them wrong only to realise later that there are many material things they did not know.
‘It’s all about me’
People with this attitude are selfish and self-centred. They put their interests first and often ignore the needs of their employees and customers.
True success in business is based on win-win situations and if sacrifices are to be made, then it is the entrepreneurs who should volunteer. It is only after the interest of your employees and customers are met that money will come in.
‘working smart, not hard’
You have probably heard it said success is about working smart— not hard. This is a myth. Hard work is a common denominator in every success story. Even if you work smart, you still have to work hard if you want to succeed.
‘Success in business is easy’ attitude
People on social media and self-proclaimed marketing gurus and consultants will try to fool you that you can easily make this or that a month while working part-time or at the comfort of your house.
What you may fail to notice is that those guys work hard marketing and posting their messages on different platforms to fool as many people as possible into buying their products.
Otherwise if it were that easy to start a business, do this or that and earn six-figure amounts, they would not be selling it, they would just be doing it.
‘I desert it’
The feeling of entitlement. You feel that your are entitled to get certain privileges because you are most educated, you have the best offices or you know certain people here and there.
To succeed in business, don’t count of your friends, family members, your tribe or countrymen. Count on your products.
People will not buy from you simply because they know you or you look sophisticated. They focus on value. Create value to earn your market-share.
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