Companies building businesses through supporting employee wellbeing initiatives as well as maintaining a zero-tolerance on pollution are the most sought-after by foreign companies seeking local trade linkages.
Sustainable Inclusive Business Kenya (SIBKenya) co-ordinator Karin Boomsma said Kenyan firms need to take deliberate measures to improve their manufacturing processes as well as boost employee and community well-being as a way of endearing themselves to investors and customers for the long-term.