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Bamburi launches Sh25m scheme to reward top performing retailers
Bamburi Cement Regional Territory Retail Sales Manager Judith Gataya (left) presents Susan Muthoni, a trader, with an international tour voucher which she won in the just concluded first phase of the Zawadi Challenge. PHOTO | COURTESY
Cement and building products maker, Bamburi Cement #ticker:BAMB has launched a four-month Sh25 million reward scheme targeting retailers with the best sales.
Managing Director Bruno Pescheux said the ‘Zawadi Challenge’ campaign is a worthy investment adding that retailers are the company’s first point of contact with customers.
