I&M Bank sets sights on top executives, young professionals

I&M says will focus on customised products for each segment. FILE PHOTO | NMG

What you need to know:

  • Enhanced customer centricity, dynamism and innovation will be the new focus as the products target executives, young professionals and small and medium-sized enterprises (SMEs).

I&M Bank has introduced a package of products that it says will drive its new approach to business after the end of a five-year strategy.

Enhanced customer centricity, dynamism and innovation will be the new focus as the products target executives, young professionals and small and medium-sized enterprises (SMEs).

The products will also further deepen the bank’s ability to serve the needs of clients across their borrowing, saving and other service needs.

I&M Bank chief executive Kihara Maina has said this aims at serving clients across their chosen markets, giving each segment a customised proposition that will complement their lifestyle and financial requirements.

“Having completed the previous five-year strategy cycle, it was prudent to develop a corporate strategy that further focused on customer centricity, enabling I&M Bank to operate in the dynamic banking environment,” said Mr Maina.

The bank has developed premium select value product, targeting executives looking for a personal relationship with the bank and financial products and services that will help manage and protect their assets.

It will also serve mid-career professionals looking for convenient banking services that fit their busy lifestyle and help them achieve financial goals.

The young professionals plan targets young individuals looking for conventional banking solutions delivered via digital banking platforms that help them manage their spending and build up their savings.

The business banking plan targets SMEs seeking access to finance, quick turnaround time for financing decisions and unparalleled customer service.

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