Low trust threshold holds back growth of online commerce

Retailers must also get over their trust issues. FILE PHOTO | NMG

If you notice your colleagues dressing above their pay grade blame it on Black Friday, the day after Thanksgiving, known for its surge in retail activity and commonly thought of as the beginning of the Christmas season.

Originating in the US where excessive consumerism is the norm, the idea has surfaced in Kenya with retailers intending to leverage on growing disposable incomes and access to credit.

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