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Nestlé takes to the Nairobi streets with new Nescafé
Nestle Equatorial Africa region CEO Cornel Krummenacher, Nestlé Kenya managing director Ciru Miring’u and brand manager Judith Mungai (left) during the launch of Nescafé 3-in-1 at Radisson Blu in Nairobi. PHOTO | courtesy
Food and drinks company Nestlé Kenya has launched a reformulated 3in1 sachet by giving out free coffee in the streets of Nairobi’s Central Business District, in a move that comes as part of a surge in street marketing by Kenyan brands.
In the last year, spending by Kenyan brands on OOH (out-of-home) marketing has risen by 8 per cent, to $106 million.
