SheTrades aims to drive increased trade, productivity and competitiveness for women entrepreneurs and women-owned firms to ensure they play an active role in international trade.
The SheTrades in the Commonwealth project will also provide governments with better tools and information to implement gender-responsive policies and share best practices.
ITC will initially work to increase competitiveness of women entrepreneurs in the agriculture, apparel and services sectors.
The International Trade Centre (ITC) has launched the Kenya chapter of SheTrades in the Commonwealth, in a drive to connect more Kenyan women entrepreneurs to global markets.
SheTrades aims to drive increased trade, productivity and competitiveness for women entrepreneurs and women-owned firms to ensure they play an active role in international trade.
Through training and mentoring, it seeks to strengthen the capacities of 3,000 women-owned businesses with a view to generate sales worth Sh3.8 billion ($38 million) by 2020.
“Through SheTrades in the Commonwealth, we aim to ensure that Kenyan women play a more active role in trade and are enabled to reap greater rewards from the economic benefits of trade,” said Nicholas Schlaepfer, senior programme officer at ITC’s women and trade programme.
The SheTrades in the Commonwealth project will also provide governments with better tools and information to implement gender-responsive policies and share best practices. ITC will initially work to increase competitiveness of women entrepreneurs in the agriculture, apparel and services sectors.
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