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Showmax opens EA office in Nairobi to drive expansion

Showmax CEO John Kotsaftis speaks during the launch of the firm’s video-on-demand service in Kenya last October. PHOTO | FRANCIS NDERITU | NMG

By  MUTHOKI MUMO

Video-on-demand company Showmax has opened a regional office in Nairobi that is expected to drive growth of locally produced content.

The South African firm also said that the Nairobi office will steer the expansion of Showmax in the East African region.

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